Stores using Hotjar
Hotjar: Seeing Your Store Through Your Customers' Eyes
What is Hotjar?
Hotjar is a behavioral analytics and user feedback platform that helps teams understand how visitors actually use their website. Unlike traditional analytics tools that show what users do, Hotjar shows why they do it — through session recordings that replay individual visits, heatmaps that visualize aggregate behavior, and on-page surveys that capture direct feedback.
Heatmaps for Store Optimization
Hotjar's heatmaps overlay color-coded data on top of your actual pages, showing where users click, how far they scroll, and what they move their mouse toward. For e-commerce, this reveals whether shoppers are clicking non-clickable elements, missing key CTAs, or scrolling past critical product information — actionable insights that directly inform layout decisions.
Session Recordings
Session recordings capture real user journeys through your store — every click, scroll, and hesitation. Watching recordings of users who abandoned their cart or bounced from a product page often surfaces friction points that A/B tests and analytics dashboards miss entirely: confusing navigation, unclear shipping information, or slow-loading sections.
Feedback & Surveys
Hotjar's on-page surveys and feedback widgets let brands ask shoppers direct questions at key moments — 'What stopped you from completing your purchase?' or 'How easy was it to find what you were looking for?' This qualitative data complements quantitative analytics to give a complete picture of the customer experience.
Hotjar-Driven Store Design
Brands using Hotjar continuously iterate on their store design based on real behavioral evidence. The result is stores where CTAs are exactly where users look for them, product images address the questions shoppers actually have, and checkout flows eliminate every unnecessary friction point. Browse our gallery to see conversion-optimized stores.